THE COLD CALL IS DEAD.

THE COLD CALL IS DEAD.

THE COLD CALL IS DEAD.

THE REBUILD STARTS IN RUINE.

IN RUINES IS THE FLAGSHIP PODCAST FROM RUINE COLLECTIVE. THIS IS NOT CONTENT. THIS IS A CONTROLLED BURN.
LISTEN IN —
EPISODES BEGIN OCT 21
STAY CLOSE —
RUINE REBIRTH BEGINS JAN 2026

WHAT BEGAN AS QUIET DOCTRINE BETWEEN FOUNDERS, CLOSERS, AND BUILDERS NOW BREACHES CONTAINMENT

In Ruines dissects what’s collapsing — and the architecture that replaces it.
The closed-door conversations are now the blueprint for what’s next.

LIVE FROM LAS VEGAS | ITC 2025
Madison Baker — named “Top 5 Speaker to Watch” by
McKinsey & Co — delivers RUINE’s opening doctrine:

“HOW I BUILT A $2M PIPELINE WITHOUT A SINGLE COLD CALL.”

The keynote is the severance.
The podcast is the ritual.
IN RUINES — A PODCAST BY RUINE COLLECTIVE

HOSTED BY WHITNEY HOPE & MADISON BAKER

Each series performs a forensic breakdown of sales, brand, and culture, starting with The Cold Call Is Dead and The 7 Deadly Sins of Sales.

This isn’t thought leadership. It’s the doctrine beneath the ashes.
FIRST EPISODE DROPS OCTOBER 21 ON APPLE PODCASTS + SPOTIFY.
SIGN UP FOR EPISODE ONE + EARLY ACCESS TO RUINE’S ACENSION
Receive the 7 Deadly Sins of Sales guide, a preview fragment, and insider briefings as RUINE prepares its public launch.